Why Android Application Development is the Perfect Choice for Startups

What do you do when you need information quickly? It’s a no-brainer; you’d search for it on your smartphone. The recent years have witnessed mobile overtaking the desktop convention, with almost three quarters of internet users accessing the internet exclusively via their smartphones.

In the realm of applications, Android apps are in the lead, which is why businesses readily choose them as their first choice. Startups particularly are susceptible to higher market risk and tend to have limited resources. Bearing this in mind, it is important for startups to figure out whether iOS or Android apps will be profitable for their business.

Larger Audience Reach

Research has found that Android holds the lion’s share of the market with 87%, while iOS holds just 12%. iOS has a monopoly in developed nations while its rival is highly popular in the developing nations. Accordingly, if your target audience is from the latter category then Android would be the right choice for you.

 Lower Investment

Android is an open-source platform. This means that the SDK as well as the other development tools can be obtained for free. Put simply, you would be spared high development cost. What’s more, skilled Android app developers are available in the market at much lower rates than their iOS counterparts. In return, your Android app is very likely to yield high profits for your business.

Quick App Launch

The fierce competition in the market makes it necessary for businesses to get their apps to the market as swiftly as possible. Android application development has proved to be instrumental in achieving this for startups. As a platform Android plays host to a huge amount of code libraries that can be accessed to develop Android apps as quickly as possible. You wouldn’t need to start at the beginning; you can just search for a script and run it. Thus, significantly decreasing the time and efforts required for app development.

Advanced Customization Options

Android has the capacity for advanced grades of customization options, giving developers the possibility of creating mobile apps with a variety of functionalities. Regardless of the complexity of your app idea, the Android platform can always accommodate customizations. It offers flexibility when linking multimedia tools, communication tools, data management functions and more, in line with your business needs.

Conclusion

Android clearly has comparatively lower cost of app development, access to open source technology with high customization levels, faster rate of app approval and loads of other advantages. This is why startups would be wise to opt for an Android app development company to help build and expand their brand presence and considerably drive revenue.