Creating A Smooth Customer Journey With mCommerce Apps

 

mcommerce app development company

The ecommerce landscape is continually evolving — and it went through an especially remarkable transformation because of the pandemic. eCommerce technology advanced at a remarkable speed to accommodate the various restrictions and protocols of pandemic, allowing consumers to take advantage of online shopping and contactless payments.

It’s important to understand that even without the constraints of the pandemic, retail and other ecommerce brands are constantly searching for ways to reach more customers and make more sales. Currently, mcommerce is striding ahead and has expanded to the point where it is poised to take over ecommerce. Looking at the trends, it is clear that mcommerce is not a passing fad but is here to stay. The fact that 3.8 billion people across the globe use smartphones to access the internet is a telling statistic. An increasing number of businesses choose to work with an mCommerce app development company to take advantage of the popularity of mcommerce apps.

Mcommerce or mobile commerce takes into account all commercial activities carried out via the internet through smart devices or tablets. This includes mobile payments, retail purchases and online banking. mCommerrce has expanded to include sectors and verticals like mobile coupons /loyalty cards/ vouchers, mobile ticketing, location-based services, mobile brokerage services, mobile auctions, mobile content delivery and the like.

Three Major Categories Of Mcommerce Apps

  • Mobile Payments

P2P contactless payments, transactions and in-app transactions

  • Mobile Banking

Mobile bill payments, fund transfers and bank account management

  • Mobile Shopping

Mobile-based electronic ticketing, app commerce, location-based marketing, social media commerce, digital purchases

Advantages Of Mcommerce

  • Streamline and quick shopping journey

From only-click shopping to social commerce and voice and mobile search, the process of going online to find and buy products and services has become increasingly easier and quicker.

  • Potential for high consumer reach

When it comes to mcommerce apps, there’s no limit to your potential audience. Anyone can access a specific online store from any location and at any time, all they’d have to do is download the app or find it on mobile browsers.

  • Personalized commerce

Mcommerce is carried out on the user’s personal mobile device, offering higher scope for personalisation. Insight-based marketing allows businesses to run targeted custom experiences for each of their users, be it geo-targeted marketing or tailored product suggestions based  on customer habits and history.

  • High level of engagement

Rather than trying to compete for your target audiences’ attention through inundated platforms like email and social media, with the help of an mCommerce app development company you can get a product that shares in-app notifications, push notification or SMS. Users are known to engage with time-sensitive push notification and information.

  • Disruptive technologies

Cutting edge mcommerce apps come along with advanced technological interventions like AI, AR and so on. For instance, augmented reality allows potential buyers to try on products virtually before buying them, real-time inventory allows shoppers to get information on products available in their vicinity, chatbots that offer immediate customer service and so forth.

  • Secure and convenient payments

Alternatives like one-click buying, virtual wallets, mobile payment apps make it easy and safe for consumers to transact. Online stores offer a broad range of payment types according to user preferences.

  • Localization

Thanks to mcommerce app development, businesses have the ideal platform to reach consumers at the ideal time, via geotracking. This allows them to categorize customers who may be in the middle of making a purchase decision and encourage them to seal the deal. 

Because of today’s mobile obsessed consumers, it’s imperative for online retailers to approach an experienced mCommerce development company and create a product that takes their business to new heights.

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