Creating A Smooth Customer Journey With mCommerce Apps

 

mcommerce app development company

The ecommerce landscape is continually evolving — and it went through an especially remarkable transformation because of the pandemic. eCommerce technology advanced at a remarkable speed to accommodate the various restrictions and protocols of pandemic, allowing consumers to take advantage of online shopping and contactless payments.

It’s important to understand that even without the constraints of the pandemic, retail and other ecommerce brands are constantly searching for ways to reach more customers and make more sales. Currently, mcommerce is striding ahead and has expanded to the point where it is poised to take over ecommerce. Looking at the trends, it is clear that mcommerce is not a passing fad but is here to stay. The fact that 3.8 billion people across the globe use smartphones to access the internet is a telling statistic. An increasing number of businesses choose to work with an mCommerce app development company to take advantage of the popularity of mcommerce apps.

Mcommerce or mobile commerce takes into account all commercial activities carried out via the internet through smart devices or tablets. This includes mobile payments, retail purchases and online banking. mCommerrce has expanded to include sectors and verticals like mobile coupons /loyalty cards/ vouchers, mobile ticketing, location-based services, mobile brokerage services, mobile auctions, mobile content delivery and the like.

Three Major Categories Of Mcommerce Apps

  • Mobile Payments

P2P contactless payments, transactions and in-app transactions

  • Mobile Banking

Mobile bill payments, fund transfers and bank account management

  • Mobile Shopping

Mobile-based electronic ticketing, app commerce, location-based marketing, social media commerce, digital purchases

Advantages Of Mcommerce

  • Streamline and quick shopping journey

From only-click shopping to social commerce and voice and mobile search, the process of going online to find and buy products and services has become increasingly easier and quicker.

  • Potential for high consumer reach

When it comes to mcommerce apps, there’s no limit to your potential audience. Anyone can access a specific online store from any location and at any time, all they’d have to do is download the app or find it on mobile browsers.

  • Personalized commerce

Mcommerce is carried out on the user’s personal mobile device, offering higher scope for personalisation. Insight-based marketing allows businesses to run targeted custom experiences for each of their users, be it geo-targeted marketing or tailored product suggestions based  on customer habits and history.

  • High level of engagement

Rather than trying to compete for your target audiences’ attention through inundated platforms like email and social media, with the help of an mCommerce app development company you can get a product that shares in-app notifications, push notification or SMS. Users are known to engage with time-sensitive push notification and information.

  • Disruptive technologies

Cutting edge mcommerce apps come along with advanced technological interventions like AI, AR and so on. For instance, augmented reality allows potential buyers to try on products virtually before buying them, real-time inventory allows shoppers to get information on products available in their vicinity, chatbots that offer immediate customer service and so forth.

  • Secure and convenient payments

Alternatives like one-click buying, virtual wallets, mobile payment apps make it easy and safe for consumers to transact. Online stores offer a broad range of payment types according to user preferences.

  • Localization

Thanks to mcommerce app development, businesses have the ideal platform to reach consumers at the ideal time, via geotracking. This allows them to categorize customers who may be in the middle of making a purchase decision and encourage them to seal the deal. 

Because of today’s mobile obsessed consumers, it’s imperative for online retailers to approach an experienced mCommerce development company and create a product that takes their business to new heights.

Comments

Post a Comment

Popular posts from this blog

A Guide on Sports App Development Company - App Types and Features

Image
Sports have been an integral part of entertainment in people’s lives not only in the present times but for ages. While some get to attend the live games, others can only watch them on screen. However, with the advent of the latest technologies and the integration of modern digital features, the games can be watched at any given time. The sports app development has made it possible for people to enjoy the games at their preferred time as they can stream them from the app. Sports app is the second fastest growing mobile app and it is estimated that there will be an increase of 43% in its usage. The sports app development companies operating worldwide have been developing different types of sports applications with an array of unique features that help people with sports training to team management and even sports live streaming.  As per a survey, almost 69% of the public who are sports enthusiasts have stated that the sports app development has helped in enhancing their viewing e...
Read more

Factors That Impact The Cost Of News App Development

Image
  The last decade has witnessed a rapid and incessant usage of smartphones in the USA and all across the world. Every individual now possesses a smartphone that helps them stay connected with people from every corner of the world. Additionally, technological developments have further enabled people to get access to apps for anything and everything, right from buying food and ordering groceries to selling old clothes and reading the news. With the emergence of the digital age, the traditional use of newspapers is going obsolete as more people are turning to digital media such as news applications, and the sales of newspapers have fallen down drastically. This is when the demand for   news app development services  started   to increase. The newspapers started adapting in order to sustain the continuously changing demands and thereby apps came into being. On average people tend to spend almost 2 hours daily on smartphones and hence, the chances of reading the news in t...
Read more

7 Key Considerations To Know Before Chatbot Implementation

Image
Have you been considering whether you should enhance your app or website with a chatbot tool? Or are you looking to develop a separate chatbot that serves your customers or automates your business processes? In either of the cases, investing in AI chatbot development services will offer your business a purpose and a vision. With that in mind, here are seven major considerations to make before you reach out to an AI chatbot development company . Learn the scope of AI-based chatbots Outline the major business problems that you want to resolve? Which tasks or operations do you intend your chatbots to help you with? It is clear that when you tackle the challenges within these areas you would be able to enhance the effectiveness and efficiency of your business processes. The intelligence you gain serves to boost your operations with more robust strategies. Setting the goals for building an AI chatbot Chatbots that a business develops needs to address the users’ demand and attempt to ...
Read more